About SEO by the Sea

Sharing is caring!

SEO by the Sea Blog

The SEO by the Sea blog, in San Diego, California, helps you to learn from information directly from the search engines such as patent filings and whitepapers, to

  • Uncover some of the assumptions and processes behind how search engines work
  • Keep an eye on how search engines rank web pages, and
  • Determine whether the search engines might have some surprises for us in the future.

My name is Bill Slawski. I am the president and founder of SEO by the Sea. I’ve been doing SEO and internet marketing consulting professionally since 1996.

On the stage of Ballroom B at the Raleigh Convention Center, presenting on SEO and social media

SEO Services

SEO by the Sea provides SEO services to help make it easier for sites to be found on the Web, and easier for those sites to be used once they’ve been found. Those services are backed by:

  • Years of experience
  • Research into search engine patents and white papers
  • Experimentation, and
  • Studying the way that web sites and search engines interact

SEO by the Sea uses a professional, ethical, and proactive approach to help websites and their intended audiences find each other.

The SEO by the Sea blog was originally started in 2005 to support a grassroots gathering of people interested in internet marketing and search engines in Havre de Grace, Maryland. I was watching sails bobbing up and down on the Chesapeake Bay when the name came to me.

Concord Point Lighthouse, which sits at the mouth of the Susquehanna River in Havre de Grace.

After the conference was over, the site evolved into a place where I write about search-related research and patents and cover search engine optimization and other topics. I have been reading and writing about patents and whitepapers from search engines such as Google, Bing, and Yahoo since 2005.

SEO by the Sea is committed to offering information as accurately and helpfully as possible while remaining civil as well as fair and impartial.

About Bill Slawski, President of SEO by the Sea

I have a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. Working for the highest level trial court in Delaware, before then at the Superior Court of Delaware, for 14 years as a court manager and administrator and as a technologist/management analyst.

In the mid-1990s, while I was working for the Court, I helped a couple of friends put together a website for an online business they were starting. One had been seeking a new employment direction while the other had an empty office in the house he was renting for his legal practice. The first friend had taught me how to build my own personal computer using original equipment parts, and I paid the favor back by picking up a “Learn HTML in 2 Weeks” book and helped build a website for the new business. Updating the site became something I did, and I promoted it, and increased its visibility online for more than a decade. Shortly after launching the site, AltaVista came out, and we decided to see if we could get it in there. We were able to\. We did, and I was hooked on doing SEO. That is when I first began doing SEO. After that, I started working on and promoting other sites as well.

I found myself intrigued by search engines, usability, and how people navigate around and explore web pages. I continued my efforts performing SEO and internet marketing part-time until 2005, when I left the Court to work for an online marketing agency full time. Since then, I have worked on various sites, including pages for Harvard Business School, Johns Hopkins University, The American Psychological Association, Baltimore.org, Zurich NA, Comcast, and Fearnet, helping them to be more easily found on the Web.

I’ve also been a founder and administrator for one of the best-known forums about internet marketing and usability at Cre8asite Forums and a contributing author for a couple of the most well-known sites online about search engine marketing, Search Engine Watch, and Search Engine Land. I have also written articles for the print publications Website Magazine, Search Marketing Standard, and Target Marketing.

Speaking at SEO Conferences

I’ve had the opportunity to speak at industry conferences such as Search Engine Strategies (SES), Search Marketing Expo (SMX), SearchLove, Advanced Local U (keynote speaker), Digital Marketing for Business Conference, SemTechBiz, Webmaster World’s Pubcon, and the Internet Summit in Raleigh, about topics such as search engine algorithms, universal and blended search, personalization in search, search and social, duplicate content problems, semantic search and knowledge bases.

SEO by the Sea is located in Carlsbad, California.

SEO by the Sea

I look forward to hearing from visitors to this site. I welcome any suggestions or ideas for the blog and any inquiries from people interested in working together.

Please feel free to contact me. My contact information is:

Bill Slawski,
SEO by the Sea
2352 Caringa Way, Unit B
Carlsbad, California 92009
(442) 244-0941

SEO Speaking Engagements

I have presented at several industry events over the past 14 years around the country, and more recently, worldwide.

  • New York Search Engine Strategies Conference on February 28, 2006 on Search Algorithm Research
  • San Jose Search Engine Strategies Conference on August 8, 2006 on Search Algorithm Research
  • Pubcon Las Vegas on November 14, 2006 on Duplicate Content Issues
  • San Jose Search Engine Strategies Conference on August 20, 2007 on Universal & Blended Vertical Search
  • Pubcon Las Vegas on December 4, 2007 on SEO 101 – The Timeless and Classic Hits
  • Pubcon Las Vegas on December 4, 2007 on Universal and Personal Search – This Changes Everything
  • Internet Summit, Raleigh, NC, on November 16, 2011, on Next Level SEO: Social Media Integration
  • SMX East 2012, New York, on October 2, 2012, on Google Will not go Gentle into that Good Night: Project Glass
  • SMX East 2012, New York, on October 3, 2012, on From Authorship To Authority: Why Claiming Your Identity Matters
  • Advanced LocalU Keynote, Baltimore,on March 9, 2013, on The Future of Search
  • SEO Event at the Search Church, Philadelphia,on March 15, 2013, on Search and Social Patents for 2012 and Beyond
  • Digital Marketing for Business, Raleigh, NC,on April 15, 2013, on The Future of Search
  • SearchLove Boston, on May 20, 2013, on The Future of Search
  • SemTech, San Jose, California, August 19-21, 2014, On Semantic Search
  • SMX East, New York, On Sept. 30-Oct 2, 2014 On Hummingbird and the Entity Revolution
  • Pubcon, Las Vegas, Nevada, October 7-9, 2014, On Semantic Web, Knowledge Graph, and Other Changes to SERPS
  • SMX West, San Jose, California, March 3-6, 2015 On The Growth Of Direct Answers: How Should SEOs React?
  • Pubcon, Las Vegas, Nevada, October 5-8, 2015, On Evolution of Search
  • Pubcon, Las Vegas, Nevada, October 10-13, 2016, On Knowledge Panels: Rich Snippets and Semantic Markup
  • NextCon16, Scottsdale, Arizona, November 14-16, 2016, On Excelling at Organic Search & Roundtable: The Marketing Leadership Power (almost) Hour
  • Raleigh SEO Meetup, Raleigh, NC., October 17, 2017, Next Level SEO Strategies
  • Pubcon, Las Vegas, Nevada, November 6-9, 2017, Semantic Markup Basics and Topic Modeling in a Semantic Web
  • SMX Advanced 2018, Seattle, Washington, June 11-13,, 2018, Schema, Structured Data and Scattered Databases such as the World Wide Web
  • Pubtelligence: London, London, England, October 23, 2018. SEO & Cutting Through The Noise
  • SMXL Milan, Milan, Italy, November 7, 8, 2018 Guidelines and Best Practices for Successful SEO and Birds of a Feather: Troubleshooting, Disputing & Confuting
  • SEO Camp ‘us, Paris, France, March 28, 29 2019 Changes in Structured Data at Google
  • Utah DMC, Salt Lake City, Utah, April 17, 2019 Anchor Text, Phrase-Based Indexing and Semantic Topic Modeling
  • Pubcon, Las Vegas, Nevada, October 7-10, 2019 Main Stage Speaker: Schema, Featured Snippets, and Structured Data
  • SMXL Milan, Milan, Italy, November 6, 7, 2019 Keyword School and Keynote: Graphs of Things
  • Deep SEO Conference 2021, Tijuana, Mexico, September 7, 2021 Semantic SEO
  • SEOzraz Bratislava, Slovakia, October 13, 2021 Google Patents: How do they influence search? (with Bill Slawski, SEO by the Sea)

Articles Published Elsewhere

I have published some other articles at other sites on the web in addition to SEO by the Sea and the Go Fish Digital Blog. I wanted to share those with readers here, too.

Search Engine Journal

Patent Reveals How Google May Interpret Queries Based On Entity Information
How Autocomplete Works: The Patent Behind Google’s Query Completions
Google Patent Aims to Solve Searchers’ Need for Related Media Content
Google Patent: Rewriting Queries Based on Context to Meet Intent
How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A Personalized Entity Repository in the Knowledge Graph
Ranked Entities in Search Results at Google
Author Vectors: Google Knows Who Wrote Which Articles
When Google SERPs May Undergo a Sea Change
Google to Capture & Learn Our Emotions on a Smartphone Camera?
Google Image Search Labels Becoming More Semantic?

SEM Rush Blog

Meta Keywords: Should You Use Them?
A Guide to the Biggest SEO Myths on The Web


The Long Click and the Quality of Search Success
How Google Pulls Structured Snippets from Websites’ Tables
Unraveling Panda Patterns
Lessons Learned While Crawling the Web

Search Engine Land

Social Responsibility And The Small Business
Representing Your Business on the Social Web
Privacy Policies And Search Engines
Starting Conversations with Contact Pages
Making a Good Impression With About Us Pages
Googlebot In Aisle Three: How Google Plans To Index The World?
A Smooth Sea Never Made A Skilled Mariner
Google Patent On Anchor Tags And Web Crawling
Search Windows Of Opportunity: Topicality, Regionality, Seasonality, And The Small Business
Should A Small Business Blog?
Supplemental Results and Google’s Extended Databases
The SEO of Everyday Pages
Finding Customers Through Anti-Commercial Queries
11 Steps to Developing a Web Literacy
Small Business Advantages: Being Responsive
Google Revisits Historical Data Ranking Factors
AIRWeb 2007 Papers Released
Small Businesses Getting Social: Individual and Community Efforts
Microsoft On Poprank And Indexing Objects For Vertical & Web Search
New Google Mobile Phone Search Patent Applications
Choosing a Web Friendly Name for Your Business
Google Local Search Glossary, Pocket Version
Are You Putting Web Search Results at Risk with Paid Advertising?
Google Customized Search Engines to Harness The Wisdom of Experts?
Google’s Agent Rank / Author Rank Patent Application
Google’s OneBox Patent Application
Google Billboard & Google Kiosk Coming?
Search Patent Documents for 1-12-07 – Limited Access Documents in Search Results
The Social Side Of Trustrank
Improved Information Retrieval – Looking at Context with Susan Dumais
Tagging Isn’t Indexing: A Study of Del.icio.us Tagging
New Duplicate Content and Mapping Patents from Google – January 2, 2007
PhraseRank, Not PageRank, To Fight Search Spam
Patent Filing for Google Mobile Search Provides Indexing Clues
How Google Sitelinks May Work, From Patent Application
Search Patents Filings from 12-20-06 – Reranking on Information Redundancy and on Searcher Affinities
Why Do People Google Google? Understanding User Data to Measure Searcher Intent
New Search Patents Granted December 5, 2006 – Tracking Yahoo’s Buzz
Google Battling Baidu for Searchers in China and Japan

SEO Interviews/Presentations/Podcasts

Deep SEO Con 2021 : Bill Slawski : Semantic SEO

Anatolii Ulitovskyi: 99. How To Rank High on Google with Bill Slawski

#seozraz webinar with Bill Slawski (SEO by the Sea) – Google Patents: How do they influence search?

Edge Of The Web – 431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

Schema Story with Bill Slawski – How Google Patents and Machine IDs are part of the Future of Search

Edge of the Web – Search Ontology & Language Models with Bill Slawski

Chawki Elhimri – SEO – Interview with the father of SEO Bill Slawski an exclusive talk about SEO Trends 2021 (Part2)

The Agency Ahead Podcast by Traject: Google Patent Secrets and Using Entities To Enhance SEO with Bill Slawski

Kalicube Tuesdays with Bill Slawski: Entities and Knowledge Panels

SEO Conspiracy – How Does Google Work : From Strings To Things – Understand a Search Engine for Advanced SEO

SEO Conspiracy – How Google Changed SEO Forever – The History of Search with Bill Slawski

SEO Conspiracy – Pagerank and Reasonable Surfer : understand how does Google work with Bill Slawski – SEO Stories #1

Chris Palmer – What is SEO and How Does it Work?

Talk About Digital – Bill Slawski – The Unscripted TAD Interview, Truth About SEO

Spectrum Group Online – Understanding Entities, An Interview with Bill Slawski

SEO Video Show: Episode 003 – Bill Slawski SEO Legend, Google News, SEO Strategies & Video SEO

SEMRush De: SEO from abroad (Englisch) mit Cindy Krum und Bill Slawski

Rankranger: In Search [Episode 76]: Mining Google Patents For SEO Gems

Mangools: Bill Slawski: “The most harmful SEO myth is the one that you fall for.”

SEO CONSPIRACY Learn the Mindset of a Great Google Search Engine Hacker with Bill Slawski from SEO by the Sea

Serpstat: Help Google Find You Through Image Search & Image Query Mapping by Bill Slawski

Search News Live: Knowledge Graph Creation with SEO Expert Bill Slawski

OMCP: SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Digital Rage: 26 | Bill Slawski: Google Patents, GS1 Schema, Semantic Search & Contextual History

EDGE of the Web Radio: SEO: From Keywords to Concepts with Bill Slawski

SEO Camp ‘us: Changes in Structured Data

Reddit: Ask Me Anything – Bill Slawski

Digital Marketing Podcast: S1E13 – Bill Slawski Interview On SEO & AEO

SERPact: Latest Google Patents with Bill Slawski

Wordlift: Implementing Structured Data for SEO with Bill Slawski

Stuart McHenry: Interview with SEO Patent Expert Bill Slawski

Grade Us: SEO Research Secrets, Schema Shifts, and the Power of Entity-Based SEO

Oncrawl: Interview with Bill Slawski – SEOCAMP’us

MoneyCentro: Interview with SEO Guru, Bill Slawski

SEO is AEO: Patents and entities in search since 1999 SEOisAEO with Bill Slawski at #seocamp

Sitevisibility: #484 Semantic Topic Modeling & Structured Data: Interview with Bill Slawski

Remoters: Interview with Bill Slawski

Bloggerideas: Bill Slawski Veteran SEO Expert Talks : Steps to Better SEO in 2019

SEMRush: #SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm

Foundation Digital: Understanding Google Rankbrain

Webcology: Coreferences In Follow-up Queries and the Google Penguin 3.0 Update With Bill Slawski and Chuck Price

WebProNews: SEO Vet Bill Slawski On Google’s Knowledge And Answers

Reddit [AMA] I am Bill Slawski, and I’ve been doing SEO since AltaVista and Google were born, and Write about Google Patents regularly.

The Business Blast Podcast: Bill Slawski, SEO by the Sea

Cognitive SEO The Google Patents & Ranking Factors that Will Change SEO with Bill Slawski

The Recipe for SEO Success: Knowledge Graph 101: What is it and how to make it work for your business

SureOak: Bill Slawski on Google Patents and What We Can Learn From Them

Search Engine Roundtable: Bill Slawski – The Search Community Honors You

DFWSEO: Bill Squared: Time to Get Your SEO On

HBN 004 – Search Engines, Search, The Human Element w/ Bill Slawski from SEO By The Sea (@bill_slawski)

State of Digital: Bill Slawski: Summer School, Learning from the Experts

Schemaapp: Interview with Bill Slawski – Google Patents and the Future of Search

Sunita Biddu: Interview with Bill Slawski on SEO

Seolium: Interview with Bill Slawski “Inside Google’s mind”

Search and Social: Understanding Google RankBrain

Cemper’s Link Building & SEO Podcast: EN33 Bill Slawski

White Hat SEO: AMA Session with Bill Slawski (Episode 1)

Edge of the Web: EP 240: The Latest Google Patents w/Bill Slawski | Edge of the Web

Dan Shure: 079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski

Dan Shure: 076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski

Chase Reiner: 2017 SEO Interview With Bill Slawski

Easy Grouper: Bill Slawski: The Mobile Pro Project

Search Engine Journal: Putting Together an SEO Audit: An Interview with Bill Slawski

Business Growth Digital Marketing: SEO expert interview with Bill Slawski – Google Patents, Knowledge Graph and more!

SETalks: Interview with the Patent Guy, Bill Slawski

Web Pro News: SEO Vet Bill Slawski On Google’s Knowledge And Answers

SEO Copy Writing: SEO by the Sea’s Bill Slawski discusses the Semantic Web

Stone Temple Consulting: Search Engine Patents and Panda

Raven Tools: Interview with SEO’s Google Patent Watcher, Bill Slawski

Bruce Clay: SMX West Speaker Series: SEO by the Sea’s Bill Slawski on Google Direct Answers

Optilocal: Interview with Bill Slawski

Search Talk Live: Google Patent and SEO Expert Bill Slawski

Reddit: [AMA] I am Bill Slawski, and I’ve been doing SEO since AltaVista and Google were born, and Write about Google Patents regularly.

Moz: All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links

Slideshare: Bill Slawski Presentations

Other SEO Writing Profiles

GoFishDigital Blog Posts

Search Engine Land Posts

Search Engine Journal Posts

Other Profiles for SEO by the Sea:

Mapquest: SEO by the Sea
Yelp: SEO by the Sea
Yellowpages: SEO by the Sea
LinkedIn: SEO by the Sea
Manta: SEO by the Sea
Facebook: SEO by the Sea
FourSquare: SEO by the Sea
Whitepages: SEO by the Sea
b2byellowpages: SEO by the Sea
local: SEO by the Sea
Yellow Place: SEO by the Sea
hub biz: SEO by the Sea

Last Updated 12/09/2019

Sharing is caring!